ACCOUNTABILITY AT THE HEART OF TRUST
Article by: Lindokuhle Nxumalo
The South African entertainment industry has undoubtedly stood out as one of the hardest hit industries, during the outbreak of the Coronavirus pandemic.
The outbreak of Coronavirus (Covid-19) pandemic has left a devastating effect on several countries across the globe, with South Africa being one of the countries that fell victim to the rapid spread of the deadly virus.
The spread of this virus has left a gruesome impact on the South African economy, following the announcement made by President Cyril Ramaphosa that he would be declaring a National State of Disaster and imposing a hard lockdown as of March 23, 2020.
COVID-19 is the infectious disease caused by the coronavirus, SARS-CoV-2, which is a respiratory pathogen.World Health Organisation
The National lockdown of the country was implemented as a precautionary measure to limit the spread of the virus.
This, amongst several other unanticipated changes in the country, would mean a drastic plummet in income generation opportunities for those in the entertainment industry.
The lockdown meant the industry would need to seize from operating completely, as it is highly reliant on people being contact and mass gatherings, which would result in the contribution in a rapid spread of the virus.
There are many in the SA Entertainment industry who are still badly affected by the lockdown & can't afford proper food.— David Scott (@TheKiffness) September 24, 2020
If you are able, please consider donating to SAFE. Every R500 provides a food parcel which feeds a family of 4 for a month. https://t.co/JAqnJHVGBH
Where to now: Update South Africa will be embarking on a journey to engage with various artists, entertainers, celebrities & all those who operate within the entertainment industry on the impacts of Covid-19 on their careers and how it has impacted them financially.
We will be engaging the industry on their income revival strategies and how they plan on reinventing themselves, in a series of interviews with fun and exciting individuals and businesses.
Catch our first interview this afternoon with a young talented South African, who has been operating within the entertainment industry for over a decade.
This is a developing story…